@font-face{font-family:Archivo;src:url('/fonts/ArchivoNarrow-Bold.woff') format('woff');font-weight:700;font-display:swap}@font-face{font-family:Instrument;src:url('/fonts/InstrumentSerif-Regular.woff') format('woff');font-weight:400;font-display:swap}@font-face{font-family:Instrument;src:url('/fonts/InstrumentSerif-Italic.woff') format('woff');font-style:italic;font-display:swap}@font-face{font-family:Inter;src:url('/fonts/Inter-Regular.woff') format('woff');font-weight:400;font-display:swap}@font-face{font-family:Inter;src:url('/fonts/Inter-Bold.woff') format('woff');font-weight:700;font-display:swap}
:root{--ink:#111111;--white:#FFFFFF;--paper:#F3F0E8;--gray:#A5A39D;--accent:#F5C518;--muted:color-mix(in srgb,var(--ink) 64%,var(--gray));--rule:color-mix(in srgb,var(--gray) 42%,var(--paper))}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,Arial,sans-serif;font-size:15px;line-height:1.65}a{color:inherit}button{font:inherit}a:focus-visible,button:focus-visible{outline:2px solid var(--ink);outline-offset:5px}.skip{position:absolute;top:-100px;left:20px;background:var(--white);z-index:50;padding:12px}.skip:focus{top:12px}.draft{background:var(--paper);border-bottom:1px solid var(--rule);display:flex;justify-content:center;align-items:center;gap:12px;padding:10px 24px;font-family:Archivo,Arial,sans-serif;font-size:12px;letter-spacing:.1em}.dot,.status-dot{width:6px;height:6px;border-radius:50%;background:var(--accent);display:inline-block;flex:none}.draft-detail{font:11px Inter,Arial,sans-serif;letter-spacing:0;margin-left:18px}.brand{font:700 20px/.88 Archivo,'Arial Narrow',sans-serif;letter-spacing:-.04em;text-decoration:none;width:65px;display:flex;flex-direction:column;gap:1px}header{display:flex;align-items:center;justify-content:space-between;gap:28px;padding:23px 6vw;border-bottom:1px solid var(--rule);background:var(--paper);position:sticky;top:0;z-index:10}nav{display:flex;gap:30px}nav a{font-size:12px;text-decoration:none;color:var(--muted)}nav a:hover{color:var(--ink);text-decoration:underline;text-underline-offset:6px}.print{background:none;border:1px solid var(--rule);padding:10px 16px;font-size:11px;cursor:pointer}.print span{margin-left:14px}main{max-width:1280px;margin:auto;padding:0 6vw}.hero{padding:70px 0 0}.eyebrow,.small-label{font:700 12px/1.4 Archivo,Arial,sans-serif;letter-spacing:.14em;text-transform:uppercase}.hero>.eyebrow{display:flex;justify-content:space-between}.hero>.eyebrow span:first-child{background:var(--ink);color:var(--paper);padding:4px 12px}.hero>.eyebrow span:last-child{padding-top:4px;color:var(--muted)}h1{font:400 clamp(48px,6.3vw,88px)/1.03 Instrument,Georgia,serif;letter-spacing:-.025em;margin:35px 0 30px}em{font-weight:400}.hero-bottom{display:flex;justify-content:space-between;align-items:center;gap:30px}.hero-bottom p{max-width:530px;color:var(--muted);font-size:16px;line-height:1.7}.round-link{flex:none;width:52px;height:52px;border:1px solid var(--rule);border-radius:50%;display:grid;place-items:center;text-decoration:none;font-size:23px}.round-link:hover{background:var(--accent)}.meta{display:grid;grid-template-columns:1fr 1.2fr 1fr;margin:40px 0 0;border-top:1px solid var(--ink);border-bottom:1px solid var(--rule)}.meta>div{padding:22px 0}.meta>div+div{border-left:1px solid var(--rule);padding-left:30px}dt{font-family:Archivo,'Arial Narrow',sans-serif;font-size:12px;color:var(--muted)}dd{margin:5px 0 0;font-size:13px}.status-dot{width:5px;height:5px;background:var(--accent);margin-right:7px}.section{padding:76px 0;border-bottom:1px solid var(--rule)}.section-heading{display:flex;gap:25px;align-items:flex-start}.number{font:400 40px/1 Instrument,Georgia,serif;color:var(--gray);min-width:38px}.section-heading .eyebrow{margin:0 0 10px}h2{font:400 clamp(32px,3.3vw,46px)/1.1 Instrument,Georgia,serif;letter-spacing:-.015em;margin:0}.intro{max-width:650px;color:var(--muted);margin:25px 0 32px}.pending{display:flex;gap:22px;border:1px solid var(--rule);padding:25px;background:var(--white)}.tag{font:700 10px Archivo,Arial,sans-serif;letter-spacing:.1em;align-self:flex-start;border:1px solid var(--gray);padding:6px 9px;margin-top:3px;white-space:nowrap}h3{font-family:Archivo,'Arial Narrow',sans-serif;font-weight:700;font-size:16px;line-height:1.5;margin:0 0 7px}.pending p{font-size:13px;color:var(--muted);margin:0;max-width:680px}.review-list{margin-top:28px}.review-list article{display:grid;grid-template-columns:30px 1fr 1.65fr 1fr;gap:20px;padding:25px 0;border-bottom:1px solid var(--rule);align-items:start}.review-list article:last-child{border-bottom:0;padding-bottom:0}.list-index{font:700 13px Archivo,Arial,sans-serif}.review-list p{font-size:12px;color:var(--muted);margin:0}.review-list h3{font-size:13px}.annotation{font-size:10px;color:var(--muted);text-align:right}.creative-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:42px}.small-label{margin:0 0 14px;font-size:11px}.thumbnail-placeholder{aspect-ratio:16/9;background:var(--ink);color:var(--white);position:relative;display:flex;flex-direction:column;justify-content:center;align-items:center;overflow:hidden}.thumbnail-label{font:700 9px Archivo,Arial,sans-serif;letter-spacing:.12em;color:var(--gray)}.thumbnail-placeholder p{font:400 clamp(28px,4vw,54px)/.98 Instrument,Georgia,serif;text-align:center;margin:18px 0 25px}.thumbnail-note{font-size:9px;color:var(--gray)}.frame-corner{position:absolute;width:19px;height:19px;border-color:var(--accent);border-style:solid}.frame-corner.top{top:17px;left:17px;border-width:2px 0 0 2px}.frame-corner.bottom{bottom:17px;right:17px;border-width:0 2px 2px 0}.caption{font-size:11px;color:var(--muted);line-height:1.6}.option{display:flex;gap:19px;border-top:1px solid var(--rule);padding:20px 0}.option>span{font:700 12px Archivo,Arial,sans-serif;color:var(--muted)}.option h3{font:400 25px Instrument,Georgia,serif}.option p,.creative-note{font-size:11px;color:var(--muted);margin:5px 0}.creative-note{border-left:3px solid var(--accent);padding-left:14px;margin-top:10px}.offer-grid{display:grid;grid-template-columns:1.3fr 1fr;gap:65px;margin-top:40px}.scope>h3{font-size:13px}.scope ul{padding:0;list-style:none;margin-top:20px}.scope li{display:flex;gap:20px;border-top:1px solid var(--rule);padding:20px 0}.scope li>span{font:700 12px Archivo,Arial,sans-serif;padding-top:3px}.scope strong{font-family:Archivo,'Arial Narrow',sans-serif;font-size:16px}.scope p{font-size:12px;color:var(--muted);margin:7px 0 0}.terms{border:1px solid var(--ink);padding:26px}.terms>.eyebrow{margin:0 0 25px}.terms dl{margin:0}.terms dl>div{display:flex;justify-content:space-between;gap:15px;border-bottom:1px solid var(--rule);padding:10px 0}.terms dd{margin:0;font-size:12px}.investment{padding-top:24px}.investment>span{font:700 11px Archivo,Arial,sans-serif;letter-spacing:.1em}.investment strong{font:400 44px Instrument,Georgia,serif;display:block;margin-top:6px}.investment p{font-size:11px;color:var(--muted);margin:8px 0 0}.next{padding:80px 0 90px;text-align:center}.next>.eyebrow{color:var(--muted)}.next h2{font-size:clamp(42px,5vw,66px)}.next>p:not(.eyebrow){max-width:540px;color:var(--muted);margin:25px auto;font-size:13px}.contact{display:inline-flex;gap:45px;padding:14px 20px;background:var(--ink);color:var(--paper);font-size:12px;text-decoration:none}.contact:hover{background:var(--ink);box-shadow:inset 0 -3px var(--accent)}footer{display:flex;justify-content:space-between;gap:20px;padding:22px 6vw;border-top:1px solid var(--rule);font-size:10px;color:var(--muted)}footer>span:first-child{font-family:Archivo,Arial,sans-serif;letter-spacing:.08em;color:var(--ink)}
@media(min-width:1500px){main{padding-left:70px;padding-right:70px}}@media(max-width:760px){header{padding:20px 6vw;gap:12px}nav{gap:16px}nav a{font-size:10px}.print{padding:8px 10px;font-size:10px}.print span{display:none}.brand{font-size:17px;width:50px}.draft-detail{display:none}.draft{padding:8px}.hero{padding-top:42px}.hero>.eyebrow{font-size:10px;gap:15px}h1{font-size:clamp(41px,8vw,60px);margin-top:28px}.hero-bottom p{font-size:14px}.round-link{width:43px;height:43px}.meta{grid-template-columns:1fr 1fr;margin-top:30px}.meta>div{padding:17px 0}.meta>div+div{padding-left:18px}.meta>div:last-child{grid-column:1/-1;border-left:0;border-top:1px solid var(--rule);padding-left:0}.section{padding:48px 0}.section-heading{gap:16px}.number{font-size:32px;min-width:30px}.section-heading .eyebrow{font-size:10px}h2{font-size:34px}.intro{font-size:13px}.pending{padding:20px;display:block}.tag{display:inline-block;margin:0 0 12px}.review-list article{grid-template-columns:22px 1fr;gap:8px 14px}.review-list p{grid-column:2}.annotation{grid-column:2;text-align:left;margin-top:5px}.creative-grid,.offer-grid{grid-template-columns:1fr;gap:28px}.thumbnail-placeholder p{font-size:48px}.thumbnail-note{font-size:10px}.offer-grid{margin-top:30px}.next{padding:55px 0}.next h2{font-size:49px}footer{flex-wrap:wrap;font-size:9px}footer>span:nth-child(2){order:3;width:100%}}@media(max-width:380px){nav a:nth-child(2){display:none}h1{font-size:39px}.hero>.eyebrow{font-size:9px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}}@media print{body{background:white;font-size:10pt}.draft,header,.round-link,.contact,.skip{display:none}main{padding:0;max-width:none}.hero{padding-top:0}h1{font-size:42pt}.section{padding:25px 0;break-inside:avoid}.next{padding:30px 0}.thumbnail-placeholder{-webkit-print-color-adjust:exact;print-color-adjust:exact}.terms,.pending,.creative-grid{break-inside:avoid}footer{padding:15px 0}.meta{margin-top:20px}}

/* Shared DVV entry page */
.desk{min-height:100vh;display:flex;align-items:center}.desk main{width:100%;max-width:820px;padding:64px 8vw}.desk .brand{font-size:28px;margin-bottom:64px}.desk h1{font-size:clamp(48px,7vw,76px);margin:24px 0}.desk p{max-width:440px;color:var(--muted)}.desk .eyebrow{display:flex;gap:10px;align-items:center}
/* ETB channel analysis */
.download-link{display:inline-flex;gap:14px;align-items:center;text-decoration:none;white-space:nowrap}.download-link span{margin:0}.audit-hero{padding-bottom:55px;border-bottom:1px solid var(--ink)}.audit h1{font-size:clamp(43px,5.8vw,78px);max-width:1030px;margin-bottom:42px}.golden-rule{display:grid;grid-template-columns:140px 1fr;gap:32px;border-left:3px solid var(--accent);padding:7px 0 7px 22px;max-width:960px}.golden-rule .small-label{margin:3px 0}.golden-rule>p:last-child{margin:0;max-width:720px;font-size:15px;color:var(--muted)}.golden-rule strong{color:var(--ink)}.brand-grid{display:grid;grid-template-columns:1fr 1.4fr;gap:70px;margin:34px 0 0 63px}.brand-grid h3,.diagnosis h3,.thumb-heading h3{font-size:18px}.brand-grid p,.diagnosis p{margin:8px 0 0;color:var(--muted);font-size:14px;line-height:1.8}.case{padding:65px 0 70px;border-bottom:1px solid var(--ink);scroll-margin-top:10px}.case-heading{display:flex;gap:24px;align-items:flex-start;margin-bottom:34px}.case-heading .eyebrow{margin:0 0 9px}.case-heading .video-link{margin-left:auto;padding-top:20px;flex:none}.text-link{font-size:11px;text-underline-offset:5px;line-height:1.6}.text-link span{padding-left:7px}.title-review{padding:25px 0;border-top:1px solid var(--rule)}.title-review .small-label{color:var(--muted);margin-bottom:12px}.original-title{font-size:19px;font-weight:700;line-height:1.55;margin:0;max-width:820px;overflow-wrap:anywhere}.diagnosis{display:grid;grid-template-columns:140px 1fr;gap:32px;padding:25px 0 32px;border-top:1px solid var(--rule)}.diagnosis p{margin:0;max-width:780px}.optimized{padding:27px 30px 30px;background:var(--white);border-left:3px solid var(--accent);margin-bottom:40px}.optimized>.small-label{margin:0 0 15px}.optimized>p:last-child{font:400 clamp(28px,3vw,39px)/1.16 Instrument,Georgia,serif;margin:0}.thumb-heading{display:flex;justify-content:space-between;gap:20px;align-items:center;margin-bottom:18px}.thumb-heading h3{margin:0}.comparison{display:grid;grid-template-columns:1fr 1fr;gap:24px}.comparison figure{margin:0;min-width:0}.comparison figcaption{color:var(--muted);margin-bottom:12px}.audit-image{aspect-ratio:16/9;position:relative;background:var(--ink)}.audit-image img{display:block;width:100%;height:100%;object-fit:contain}.audit-image .asset-pending{display:none}.asset-pending{aspect-ratio:16/9;background:color-mix(in srgb,var(--gray) 12%,var(--paper));border:1px solid var(--rule);display:flex;flex-direction:column;align-items:center;justify-content:center;padding:20px;text-align:center}.asset-pending .small-label{margin:0;color:var(--muted);font-size:10px}.asset-pending p{font:400 25px Instrument,Georgia,serif;overflow-wrap:anywhere;margin:12px 0 0}.image-unavailable img{display:none}.image-unavailable .asset-pending{display:flex}.download-section{text-align:center;padding:65px 0 75px}.download-section .eyebrow{color:var(--muted)}.download-section h2{margin:18px 0 28px}
@media(max-width:760px){.audit nav{gap:16px}.audit .print{font-size:10px}.audit .brand{font-size:17px}.audit h1{font-size:clamp(42px,7.6vw,60px);margin-bottom:32px}.golden-rule{grid-template-columns:1fr;gap:12px;padding-left:18px}.golden-rule>p:last-child{font-size:13px}.brand-grid{grid-template-columns:1fr;gap:25px;margin:26px 0 0}.brand-grid p,.diagnosis p{font-size:13px}.case{padding:44px 0}.case-heading{gap:14px;flex-wrap:wrap}.case-heading h2{font-size:34px}.case-heading .eyebrow{font-size:10px}.case-heading .video-link{margin-left:44px;padding-top:0}.original-title{font-size:16px}.diagnosis{grid-template-columns:1fr;gap:10px;padding:22px 0 26px}.optimized{padding:23px 22px;margin-bottom:30px}.comparison{grid-template-columns:1fr;gap:26px}.thumb-heading{align-items:flex-start;flex-direction:column;gap:7px}.thumb-heading h3{font-size:18px}.asset-pending p{font-size:29px}.download-section{padding:45px 0 55px}.audit-hero{padding-bottom:38px}}@media(max-width:380px){.audit nav a:nth-child(2){display:inline}.audit nav{gap:10px}.audit .print{padding:7px;font-size:9px}}@media print{.audit header,.download-section{display:none}.case{break-inside:avoid;padding:20px 0}.audit h1{font-size:35pt}.audit-hero{padding-bottom:25px}.audit .section{padding:24px 0}.comparison{grid-template-columns:1fr 1fr}.optimized{print-color-adjust:exact;-webkit-print-color-adjust:exact}.asset-pending{print-color-adjust:exact;-webkit-print-color-adjust:exact}}

.profile-comparison{display:grid;grid-template-columns:1fr 1fr;gap:40px;max-width:720px;margin:42px auto 0;padding-top:32px;border-top:1px solid var(--rule)}.profile-comparison figure{margin:0;display:flex;flex-direction:column;align-items:center;gap:12px}.profile-comparison figcaption{margin:0;color:var(--muted)}.profile-image{display:block;width:clamp(125px,19vw,240px);height:auto;aspect-ratio:1;object-fit:cover;object-position:center;border-radius:50%;border:1px solid var(--rule)}@media(max-width:760px){.profile-comparison{gap:20px;margin-top:30px;padding-top:26px}.profile-comparison figcaption{font-size:10px}.profile-image{width:min(100%,180px)}}

/* Unnumbered editorial notes */
.audit .notes-intro{max-width:900px}.audit .notes-intro p{font-size:15px;line-height:1.8;color:var(--muted);margin:0}.audit .notes-intro strong{color:var(--ink)}.audit .brand-grid{margin-left:0}.audit .diagnosis{display:block;border-top:0;padding-top:0}.audit .diagnosis p{max-width:900px}.audit .case-heading{align-items:center}.audit .case-heading .video-link{padding-top:0}.audit .case,.audit .audit-hero{border-bottom-color:var(--rule)}@media(max-width:760px){.audit .notes-intro p{font-size:13px}.audit .case-heading .video-link{margin-left:0}.audit nav{gap:12px}.audit nav a{font-size:10px}}

/* Preview title and thumbnail together, at YouTube card proportions. */
.youtube-comparison{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:32px;max-width:940px;margin:0 0 30px}.youtube-variant{min-width:0}.variant-label{margin:0 0 14px}.youtube-card{display:block;text-decoration:none;background:#fff;border-radius:12px;padding:0 0 14px;overflow:hidden;color:#0f0f0f}.youtube-thumbnail{width:100%;aspect-ratio:16/9;overflow:hidden;border-radius:12px;background:#0f0f0f}.youtube-thumbnail img{display:block;width:100%;height:100%;object-fit:contain}.youtube-info{display:flex;align-items:flex-start;gap:12px;padding:12px 12px 0}.youtube-avatar{flex:none;display:block;width:36px;height:36px;object-fit:cover;border-radius:50%}.youtube-copy{flex:1;min-width:0}.youtube-title{font-family:Inter,Arial,sans-serif;font-size:14px;font-weight:700;line-height:20px;letter-spacing:0;margin:0 0 5px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}.youtube-channel{font-size:12px;line-height:18px;color:#606060;margin:0}.youtube-menu{flex:none;font:24px/22px Arial,sans-serif;width:8px;text-align:center}.youtube-card:hover .youtube-title{text-decoration:underline;text-underline-offset:3px}.youtube-card:focus-visible{outline-offset:5px}.audit .case-notes{padding:0;margin:0 0 20px}.audit .case-notes p{margin:0;max-width:900px}@media(max-width:760px){.youtube-comparison{grid-template-columns:1fr;gap:28px;max-width:440px;margin:0 auto 28px}.youtube-title{font-size:14px;line-height:20px}.youtube-info{padding:12px 10px 0}.youtube-thumbnail{border-radius:10px}.variant-label{margin-bottom:10px}}@media print{.youtube-comparison{grid-template-columns:repeat(2,minmax(0,1fr));max-width:none}.youtube-card{break-inside:avoid}.youtube-title{display:block;overflow:visible}.youtube-menu{display:none}.youtube-card,.youtube-thumbnail{print-color-adjust:exact;-webkit-print-color-adjust:exact}}